![]() ![]() Personalization gives prospects a tailored experience and can boost the click-through rate by 41%. One of the benefits of having an email funnel is the luxury of personalizing your emails.ĭepending on your email automation software, you can personalize nearly every element of your email (subject lines, intro, outro, and body).įor example, you can start your email with “Hello. Allows for Personalization in Email Marketing An automated trigger email can recognize this activity and send a follow-up email with a customized offer or discount, enticing the buyer to return and complete their purchase. It can monitor prospects’ behavior and follow up with the necessary emails.įor example, a customer may browse an eCommerce website but not make a purchase. Simplifies the Customer JourneyĪn email funnel helps you set up the email sequences your customers will receive as they journey with you, from start to end.Īlso, many email marketing services come with email automation that help you identify the right prospect at the right time in your customer journey. Here are other benefits of building one for your business. So without any push from you, your email funnel can automatically send important emails to your prospects’ inboxes. Benefits of Email Marketing FunnelĪn email marketing funnel helps you automate the communication between you and your prospects, and it works 24/7. You can do this through case studies.įinally, at the conversion stage, you pitch your offer to the qualified leads and urge them to take action. You can do this through a series of educational emails.Īt the consideration stage, your mission is to remove all obstacles that prospects might have and help them through the sales journey. The goal at the interest stage is to warm up your leads and get them interested in what you have to offer. You can do this through various lead generation funnel tactics, like offering freebies. The awareness stage is the top of the funnel, and the goal here is to get prospects into your email list. A typical email funnel can be divided into four stages – awareness, interest, consideration, and conversion. ![]()
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